Industry Solutions
Funding Built for E-Commerce Growth
Scale your online store with capital designed for the speed and seasonality of digital retail. Fund inventory, ads, and logistics without diluting equity.
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E-Commerce Business Funding
E-commerce businesses operate in a uniquely capital-intensive cycle: you need to purchase inventory months before peak selling seasons, invest heavily in digital advertising to acquire customers, and manage fulfillment costs that scale with every order. Traditional banks rarely understand this model — they see variable revenue and lean margins, not the explosive growth potential that online retail offers.
Granton Hale Capital specializes in funding e-commerce operators across Amazon, Shopify, WooCommerce, and direct-to-consumer brands. We evaluate your business based on sales velocity, marketplace metrics, and revenue trends rather than just credit scores and collateral. Whether you need to stock up for Q4, launch a new product line, or double your ad budget during a winning campaign, we structure funding around your actual cash-flow cycle.
Our e-commerce clients typically receive funding decisions within 6 hours and capital in as little as 24 hours. We offer revenue-based repayment options that flex with your sales volume — so you pay more when business is booming and less during slower periods.
Challenges
Industry Pain Points We Solve
Inventory Cash-Flow Gaps
You need to pay suppliers 60–90 days before products generate revenue. During peak seasons like Black Friday or Prime Day, this gap can require six figures in upfront capital that most online sellers don't have sitting idle.
Advertising Spend Pressure
Profitable ad campaigns require immediate scaling — waiting for bank approval while your competitors bid up CPMs means lost market share. You need capital that moves as fast as your media buying.
Platform Payment Delays
Amazon holds reserves for 14+ days, Shopify Payments batches settlements, and chargebacks can freeze funds unexpectedly. These delays create cash crunches even when sales are strong.
Fulfillment and 3PL Costs
Scaling from self-fulfillment to a 3PL or upgrading warehouse capacity requires significant upfront investment. Storage fees, shipping contracts, and packaging costs compound quickly as order volume grows.
Solutions
Funding Options for Your Business
We match you with the funding product that best fits your industry and specific needs. View all solutions
Revenue-Based Financing
Repay as a fixed percentage of daily sales — payments automatically adjust to your revenue volume, ideal for the variable cash flows of online retail.
Working Capital
Fast-access capital for inventory purchases, ad spend, and operational expenses with terms from 3 to 18 months.
Lines of Credit
Draw funds as needed for inventory restocks or campaign scaling, and only pay interest on what you use.
Invoice Factoring
Convert outstanding B2B wholesale invoices or marketplace receivables into immediate cash without waiting for payment terms.
Use Cases
How Our Clients Use Funding
Stock Inventory for Peak Seasons
Purchase 3–6 months of inventory ahead of Black Friday, Prime Day, or holiday seasons to capture maximum sales volume.
Scale Winning Ad Campaigns
When you find a profitable Facebook or Google Ads campaign, deploy capital immediately to scale spend before competitors catch up.
Launch New Product Lines
Fund product development, initial manufacturing runs, photography, and launch marketing for new SKUs.
Expand to New Marketplaces
Cover the upfront costs of listing on Amazon EU, Walmart Marketplace, or TikTok Shop — including compliance, localization, and initial inventory.
FAQ
Frequently Asked Questions
Do you fund Amazon FBA and Shopify stores?
Yes. We fund sellers on Amazon (FBA and FBM), Shopify, WooCommerce, BigCommerce, Etsy, Walmart Marketplace, and direct-to-consumer brands. We connect to your seller dashboard to evaluate sales velocity and account health as part of our underwriting.
Can I use funding specifically for advertising?
Absolutely. Many of our e-commerce clients use funding primarily for scaling paid acquisition on Meta, Google, TikTok, and Amazon PPC. We understand that ad spend is an investment in revenue growth, not just an expense.
How does revenue-based repayment work for online sellers?
A small fixed percentage of your daily sales is automatically remitted as repayment. On high-sales days you pay more; on slow days you pay less. This structure prevents the cash-flow stress of fixed monthly payments during seasonal dips.
What if my e-commerce business is less than a year old?
We work with businesses that have at least 6 months of operating history and $15K+ in monthly revenue. For newer businesses with strong traction, we evaluate marketplace metrics, growth trajectory, and unit economics rather than requiring years of financial statements.
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Related Industries
Ready to Get Funded?
30-second application. No hard credit pull. Decisions in as little as 3 hours.
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