Industry Solutions
Capital for Hotels and Hospitality Operators
Renovate properties, manage seasonal cash flow, and invest in guest experiences that drive occupancy and ADR.
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Hospitality & Hotel Funding
Hospitality businesses are capital-intensive operations where guest experience directly drives revenue. A dated lobby, worn-out rooms, or aging HVAC systems don't just reduce guest satisfaction — they lower your star ratings, decrease ADR (average daily rate), and push bookings to competitors on OTA platforms where every half-star matters. Yet hotel renovations and PIP (property improvement plan) compliance require significant capital that seasonal revenue patterns make difficult to accumulate.
Granton Hale Capital works with independent hotel operators, boutique properties, motel owners, and hospitality groups managing multiple locations. We evaluate your business based on occupancy rates, ADR trends, RevPAR, and OTA ranking data — the hospitality-specific metrics that predict revenue. A property running 65%+ occupancy with an ADR uptrend is a strong candidate, even during an off-season cash-flow trough.
Our hospitality clients use funding for room renovations, lobby and common area upgrades, HVAC and mechanical system replacements, technology investments (PMS systems, keyless entry, guest WiFi), and working capital to manage the seasonal gap between peak and off-peak revenue.
Challenges
Industry Pain Points We Solve
Seasonal Revenue Variability
Hotels in leisure markets can see occupancy swing from 90%+ in peak season to 30–40% off-peak. Fixed costs — mortgage, insurance, staffing, utilities — don't decrease proportionally, creating 3–5 months of cash-flow strain annually.
Property Improvement Requirements
Brand-affiliated hotels face mandatory PIP renovations every 5–7 years, often costing $500K–$5M+. Even independent properties must invest in updates to maintain competitive star ratings on Booking.com, TripAdvisor, and Google.
OTA Commission Compression
Online travel agencies charge 15–25% commission on bookings that now represent 40–60% of reservations for many properties. These commissions compress margins and make it harder to generate capital internally for improvements.
Aging Mechanical Systems
HVAC systems, plumbing, roofing, and elevators in commercial properties degrade over time. A single HVAC replacement can cost $100K–$500K, and failure during peak season means lost revenue from uninhabitable rooms.
Solutions
Funding Options for Your Business
We match you with the funding product that best fits your industry and specific needs. View all solutions
Term Loans
Structured financing for room renovations, property improvement plans (PIPs), and major capital expenditure projects with terms of 2–7 years.
Working Capital
Bridge seasonal cash-flow gaps, cover payroll during off-peak months, and fund marketing pushes ahead of high season.
Equipment Financing
Finance HVAC systems, commercial laundry equipment, kitchen appliances, PMS systems, and guest-facing technology upgrades.
Commercial Real Estate
Acquisition or refinancing capital for hotel properties, with terms structured around hospitality revenue patterns.
Use Cases
How Our Clients Use Funding
Renovate Guest Rooms
Update rooms with new furniture, fixtures, flooring, and bathrooms to increase star ratings, justify higher ADR, and improve guest review scores.
Complete a Property Improvement Plan
Fund brand-mandated PIP renovations to maintain your franchise agreement and avoid losing brand affiliation.
Bridge Seasonal Cash-Flow Gaps
Access working capital during off-peak months to cover fixed expenses, retain core staff, and prepare for the next high season.
Upgrade Technology and Guest Experience
Invest in property management systems, keyless room entry, high-speed WiFi, and other technology that modern guests expect and review platforms reward.
FAQ
Frequently Asked Questions
Do you fund independent hotels and motels, or only branded properties?
We fund both. Independent properties, boutique hotels, motels, and brand-affiliated hotels (Marriott, Hilton, Choice, Wyndham, etc.) all qualify. For branded properties, we're familiar with PIP requirements and franchise agreement terms that affect funding needs.
Can I get funding during my off-season when occupancy is low?
Yes. We evaluate your annual revenue pattern, not just current-month performance. Many hospitality clients apply during off-season specifically to fund renovations before high season begins. We structure repayment to account for seasonal occupancy patterns.
How large of a renovation can you fund?
We fund renovation projects from $100K room refreshes to $5M+ full property overhauls. For larger projects, we can structure phased funding releases tied to construction milestones so you're not carrying interest on capital that hasn't been deployed yet.
Do you require the property as collateral?
It depends on the funding product and amount. Equipment financing is secured by the equipment. Working capital products are typically unsecured. For larger term loans and commercial real estate financing, a lien on the property may be required. We'll discuss collateral requirements before you commit to any product.
Ready to Get Funded?
30-second application. No hard credit pull. Decisions in as little as 3 hours.
Check Your Eligibility